Bulova Watches
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1875 Joseph Bulova, a 23-year-old Czech immigrant, opens a small
jewelry shop on Maiden Lane in New York City.
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1911 Bulova begins manufacturing and selling boudoir and table clocks
as well as fine pocket watches. These pieces are sold in unprecedented
numbers.
1912 Bulova sets up its first plant dedicated to the production of
watch components and their assembly into jeweled movements in Bienne,
Switzerland.
1919 During World War I, the convenience of wristwatches (as opposed
to pocket watches) is discovered. In 1919 Bulova introduces the first
full line of men's jeweled wristwatches.
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1923 The name Bulova Watch Company, Inc. is adopted. Bulova perfects
a new concept in the watch industry with total standardization of parts.
Every part of a Bulova watch is made with such precision (standardized
to the ten thousandth part of an inch) that it is interchangeable with
the same part in any other Bulova watch. This revolutionizes the
servicing of watches in the industry.
1924 Bulova unveils the first full line of ladies' watches, including
diamond accented pieces.
1926 Bulova produces the nation's first ever radio spot commercial,
"At the tone, its 8 PM, B-U-L-O-V-A Bulova watch time."
1927 In honor of Charles Lindbergh's transatlantic solo flight from
New York to Paris, Bulova ships 5,000 Lone Eagle watches, packaged with
pictures of Lindbergh. The supply is sold out within three days. During
the next few years Bulova sells nearly 50,000 of these commemorative
watches. 1927 is also the year Bulova Watch Company goes public on the
American Stock Exchange.
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1931 Bulova conducts the watch industry's first ever million dollar
advertising campaign. Throughout the Depression years, Bulova supports
retailers by offering Bulova watches to buyers on time-payment plans.
1935 Joseph Bulova, founder of Bulova Watch Company, dies.
1941 Continuing its tradition of advertising firsts, Bulova airs the
first television commercial: a simple picture of a clock and a map of
the United States, with a voice-over proclaiming, "America runs on
Bulova time." 1941 also marks the year that the Bulova Board of
Directors adopts a resolution to manufacture products for national
defense at actual cost. Throughout World War II, having perfected the
skill of creating precision timepieces, Arde Bulova, Joseph's son, works
with the U.S. government to produce military watches, specialized
timepieces, aircraft instruments, critical torpedo mechanisms and fuses.
1945 The Joseph Bulova School of Watchmaking opens its doors to help
disabled veterans learn watchmaking skills.
1948 Bulova begins developing the Phototimer, a unique combination
of photo-finish camera and precision electronic timing instrument.
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1950's Bulova develops a dating system for their watches. A letter
followed by a number indicates the year of manufacture. L4=1954,
M7=1967, N2=1972 and so on.
1952 Bulova begins developing Accutron, the first breakthrough in
timekeeping technology in over 300 years. Accutron, the first fully
electronic watch, promises to keep time to within 2 seconds a day.
1953 Recognizing a new trend in the watch industry, the self-winding
and shock-proof watch, Bulova adds more of this type of watch to its
line. Also added this year is the Bulova Wrist-Alarm, an entirely new
kind of watch.
1954 Bulova introduces the "Bulova 23," a self-winding, waterproof ,
23-jewel watch with an unbreakable mainspring, made entirely in the
United States.
1955 An A.C. Neilson Co. Survey reveals that Americans see more
national advertising for Bulova products than for any other products, in
any other industry, in the world.
1956 Bulova completes negotiations to co-sponsor the Jackie Gleason
Show, a one-hour live television show airing Saturday nights from eight
to nine o'clock. This is the first time in history that any watch or
jewelry allied industry has made a sponsorship commitment of such
magnitude.
1959 Bulova offers an unprecedented 1-year warranty on all of its
clock radios.
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1960 NASA asks Bulova to incorporate Accutron into its computers for
the space program. Bulova timing mechanisms eventually become an
integral part of 46 missions of the U.S. Space Program. Also in 1960,
Bulova reintroduces its redeveloped Phototimer clock, improved with
updated photographic and electronic technologies. It features an
infrared sensing element patterned after those used on heat-seeking
missiles. Mounted on the starter's pistol, the Phototimer senses the
flash of the gun and starts a timer clock at the same instant that the
runners leave their marks.
1961 Accutron, the first watch to keep time through electronics, is
introduced. It is the most spectacular breakthrough in timekeeping since
the invention of the wrist watch. This revolutionary timekeeping concept
of a watch without springs or escapement is operated by an
electronically activated tuning fork. The Accutron watch goes on to
become a presidential gift to world leaders and other dignitaries.
President Johnson declares it the White House's official "Gift of
State."
1962 The Accutron Tuning-fork watch becomes the first wristwatch
certified for use by railroad personnel. 1962 is also the year that
Bulova introduces its Caravelle line of jeweled watches. Designed to
retail at $10.95 to $29.95, Caravelle competes with non-jeweled watches
in the same price range.
1967 Accutron clocks are the only clocks aboard Air Force One.
1968 The Bulova Satellite Clock, the world's first public clock to
display time controlled by time signals broadcast by orbiting
satellites, is inaugurated by Gustavo Diaz Ordaz, President of Mexico.
The clock is installed atop the Torre Latino Americana, Mexico's tallest
skyscraper. 1968 also marks the year that Caravelle becomes the largest
selling jeweled-movement watch in the United States.
1969 An Accutron watch movement is part of the equipment placed on
the moon by Apollo 11 astronauts, the first men on the moon. A Bulova
timer is placed in the moon's "Sea of Tranquility" to control the
transmissions of vital data through the years.
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